CHARITY & CAMPAIGNS
From award winning campaigns about homelessness to a campaign on assisted dying to a series of 15 second animated films aimed to warn against child exploitation, we don’t shy away from hard issues that need creative thinking to cut through the fog of online video content.PUTTING REAL ISSUES CENTRE STAGE
Like the other sectors the creative brush is broadening here. There are many ways you can approach video content to highlight an issue or campaign. We also have experience outside of video production within the charity and issue campaign sector that has enabled us to apply a wider way of thinking.
We still use various methods from drama to ad writers but above all an emotion based connection to an audience and a measurable call to arms is key here.
LUCKY
Emmaus
Emmaus wanted a film to highlight homelessness with an original yet relevant message directly to funding streams and wider audiences. The Lucky ad is part of a larger film created with a simple yet specific message that wasn’t lost in a need to box tick and to ensure the film was engaging and relevant to all. We also picked up a Royal Television Society Award as best online Ad.
TEMPO YOUNG CARERS
Tempo Wellbeing Foundation
Tempo Wellbeing Foundation commissioned us to shoot a specific event that could be used to highlight the work they do with Childrens Charity areas. The Young Carers Festival is a National event designed to celebrate and to bring together young carers across the UK.
WHAT OUR CUSTOMERS SAY
“The way Good Guys were able to put into a few minutes of film the complex message about homelessness that I needed to put across was extraordinary. I showed the film to thousands of school children and adults and the impact was always immediate and lasting.”
Dominic HiscockWHAT WE DO
CORPORATE
A corporate promo can be far more exciting than the name suggests. We’ve created films with flying sheep, virtual tv studios and the inside of blast furnaces all to convey a message or an idea aimed at a specific audience.
DRAMA
More and more companies and public bodies now use drama to tell a truth, implement training or inform about new ideas. We draw upon our experience of award winning short film fiction production with knowledge and know-how of script production, casting and high level production and the use of narrative based drama has worked brilliantly in this growth area.
ADS & MARKETING
We work directly with brand companies but also traditional agencies and digital agencies to deliver production ideas that keep brand and product value firmly in focus. Whether it’s a virtual rugby ball being kicked in a virtual stadium or an ad to challenge perceptions of Armed Police we believe ads should be tiny gems that shine bright.
CHARITY & CAMPAIGNS
From award winning campaigns about homelessness to a campaign on assisted dying to a series of 15 second animated films aimed to warn against child exploitation, we don’t shy away from hard issues that need creative thinking to cut through the fog of online video content.
MORE FROM GOOD GUYS
UoW
When style dominates substance. British Drama
When style dominates substance – BLOG When style dominates substance – British Drama When I was young I was fortunate enough to travel regularly to see family in America. Not because we were a jet set family but because my dad worked for British Airways Cargo... read more
Today's 'Sick' shooting with Charlotte herself interviewed by Dr Hannah Wilson-Clinical Psychologist. Using the 'Eyedirect' system for a straight to lens shot. Allows the interviewer and interviewee to look directly at each other, a la Erol Morris. It worked a treat @film_sick 3
Check our latest TVAd for Peter Green showing now on SkyAds Really great work from a talented bunch working to a tight budget. We'll share some of the cheap inside shoot secrets of this animation-live action mix soon.. https://t.co/2RIoV6s2lu
#tvcommercial #Ads #broadcast