CASE STUDY: FE/UNIVERSITY SECTOR
The Brief: To create a series of films to highlight the uniqueness of The University of Winchester. The film had to be both visually engaging avoiding clichéd promotional approaches.
The Shoot: Using an approach to capture a feeling rather than spell out Winchester attributes the films have been used to promote the University throughout the world and online via YouTube and Chinese YuKoo.
backCREDITS
Staff and Students of The University of Winchester
Camera –Lorne Guy & PJ - Canon 5D
Director – Lorne Guy
Sound/Crew - PJacobs
Location – All on Location in and around Winchester
A mix of various techniques to create a more poetic promo film that is an engaging visual led narrative rather than the standard facts figures graphics led approach which can appear heavy handed