CASE STUDY: ISSUE / CHARITY SECTOR
The Brief: To highlight homelessness for two charities looking to sell their message up to funding streams and down to inform of the work they do.
The Shoot: Lucky is an Ad structured film which in which we created a simple yet specific message that wasn’t lost in a need to box tick and so the film was engaging and relevant to all. We also picked up a Royal Television Society award as best online Ad.
backCREDITS
WCNS
Camera –Rob Hull Sony EX3
Director – Lorne Guy
Writer – Paul Hodgkinson
Street and several office locations turned to a white screen studio. A well thought through simple idea underpinned by various very insightful interviews with Homeless people. These interviews need care, compassion and understanding. The various contributors were great to work with and contrary to the subject matter was often upbeat